The Thousand Apologies Brand

We’re chuffed to share that Thousand Apologies has won a design award for our brand and packaging! We put a lot of thought into creating a brand and a bottle that prioritise design, sustainability, and story—hot sauce for cool people.

 



 

Our hip flask-shaped bottles are designed to fit in pockets, handbags, manbags, gloveboxes, and hidden places. Each sauce has its own unique pattern, with the designs getting wilder as the heat level rises—reminiscent of the chilli kick inside. The wiggly logo is deliberately hard to read over the patterns—a nod to the hit our sauces give.


 

 


We also made sure our packaging is as planet-friendly as possible. The labels use compostable inks and non-toxic adhesives, and the bottles are made from recycled materials. Once you’re done, they’re easy to compost or recycle at home, or you can return the bottles to our reuse program.


 


 


Thanks to the AGDA Awards for recognising our brand, and to everyone who’s carried Thousand Apologies wherever they go. We’re excited to keep bringing you the spice—beautifully packaged and flavour-filled, of course!